Welcome
Wednesday, November 18, 2015
Blog Assignment 5
Online marketing and traditional marketing can vary in many ways. Online marketing, or viral, is the tools and techniques used through the internet to market to consumers. Viral marketing has seemed to have taken over for most companies to reach the current generation and society that is growing up. Online marketing is allowing for the relationship between consumers and marketers become stronger. By this, I mean that consumers are able to interact and communicate with marketers more effectively and immediately. With this, marketers are able to tailor their advertising to what the consumer is more interested in. Marketers are able to create advertisement that consumers actually want to see. They are able to directly customize advertising to what each individual consumer. Cookies are able to be collected from consumers history and web browsing that allows marketers to know what their consumers like and where to find them. Because of these cookies, marketers are able to post advertisement on a youtube video of mountain dew. They can adjust systems to direct these advertisements to people who have expressed interest in mountain dew and the brand. Also, consumers are able to partake in sharing the advertisement. Through word of mouth and other channels, consumers can share online the advertisement with friends and families. Consumers also can create their own advertisement that the marketers are able to use. In contrast, traditional marketing is slowly declining because of the wide reach that it can only hit. Traditional marketing is like a shotgun that sprays out many shots in random directions. Online marketing is more like a rifle that can be pin pointed and aimed at one target to make a successful shot. Traditional marketing is more seen as a broad approach to advertisement to target a broad audience.
Subscribe to:
Post Comments (Atom)
I like how you said that viral marketing is like a rifle, in that we can literally place an ad on a web page based on the other web pages that the user has visited in the past. That is definitely the meaning of "precision", and a lot of people have become millionaires because of it. Great job!
ReplyDeleteJeremy,
ReplyDeleteI like how you mentioned immediate response from the consumer. I would imagine it could be challenging to track the success of some of the traditional marketing methods, or at least the results of their effectiveness would take a while to fully analyze. With online techniques, though, the companies can immediately gauge how well a campaign is going by how many people see it (which is trackable) and how people interact with it. Also, did someone say cookies? https://www.youtube.com/watch?v=-qTIGg3I5y8
I don't know if traditional marketing is declining exactly, maybe a little , but it is still such a lucrative business that it still leads most industries in profit.
ReplyDeleteI am interested in your take on things and agree with your point about viral marketing taking over. I also found it very effective the way you defined these different approaches and correlated them to real life examples. The thoroughness in your post is very beneficial for those reading.
ReplyDelete