Blog Assignment 5

Online marketing and traditional marketing can vary in many ways. Online marketing, or viral, is the tools and techniques used through the internet to market to consumers. Viral marketing has seemed to have taken over for most companies to reach the current generation and society that is growing up. Online marketing is allowing for the relationship between consumers and marketers become stronger. By this, I mean that consumers are able to interact and communicate with marketers more effectively and immediately. With this, marketers are able to tailor their advertising to what the consumer is more interested in. Marketers are able to create advertisement that consumers actually want to see. They are able to directly customize advertising to what each individual consumer. Cookies are able to be collected from consumers history and web browsing that allows marketers to know what their consumers like and where to find them. Because of these cookies, marketers are able to post advertisement on a youtube video of mountain dew. They can adjust systems to direct these advertisements to people who have expressed interest in mountain dew and the brand. Also, consumers are able to partake in sharing the advertisement. Through word of mouth and other channels, consumers can share online the advertisement with friends and families. Consumers also can create their own advertisement that the marketers are able to use. In contrast, traditional marketing is slowly declining because of the wide reach that it can only hit. Traditional marketing is like a shotgun that sprays out many shots in random directions. Online marketing is more like a rifle that can be pin pointed and aimed at one target to make a successful shot. Traditional marketing is more seen as a broad approach to advertisement to target a broad audience.

Blog Assignment 4

Fair use is using copyrighted material in a different form for a transformative purpose. Transformative means to add a new expression or meaning to the original purpose of the work. Usually this comes as criticism or parody of the copyrighted work. Most times it is easy to distinguish the difference. In Girl Talk's case, it blurs the line. The artist uses songs from other musicians and mashes them together to make a new song all together. He does not distort the original work that much, but instead picks and chooses which lines to use. He is not offering criticism of the work through this or even arranging it in a sense which could be considered parody. I believe it is in the gray area of what has been established as fair use. Artists like Girl Talk who follow his suit usually are very polarizing in terms of fair use. They usually stick to parodying the original work. Many famous youtube users have become well known for their ability to quickly parody new songs that come out. In the video below, this user made himself known through parodies. His videos have no meaning and usually make no sense at all. He has another artist remake the song into an instrumental that sounds very similar to the original. I believe this type of fair use is easier to be accepted because of how clear it is on parodying the copyrighted work. Girl Talk though falls into more controversy because of how he takes whole sound bites from original works.